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Owning a Merle Norman Cosmetic Studio is one
of the most unique and personally rewarding opportunities in franchising
today. It's the only
way to enter retail cosmetics as an entrepreneur; and it's especially
ideal for women who want to accelerate their career in business. Cosmetics
experience can be helpful, but it is not required.
With Merle Norman,
you’ll never pay franchising or royalty fees.
 Headquartered in Los Angeles, CA, Merle Norman Cosmetics, Inc. develops,
manufactures and distributes its own full line of skin care and color
cosmetic products. These are sold through approximately 2,000 independently
owned and operated Merle Norman Cosmetic Studios in the United States
and Canada.
Professional Training Prepares You for Success
Attend a comprehensive course at our headquarters in Los Angeles. The
initial program covers all the fundamentals you’ll need to know
to manage your business: product knowledge, application tips and selling
techniques to Point Of Sale instruction, Studio management and personnel
issues.
Expert Site Selection Assistance
We know location is key to your success, so we help you determine what
to look for in a retail site. Our Legal Department will assist you
by reviewing the lease for your space.
Design Support to Ensure Your Studio Will Attract
Customers
Whether you're opening your Studio in a super regional mall or a power
strip center, our Studio Design Department will work with you to develop
a floor plan and choose the right fixtures for your site.
Grand Opening Promotion
Your Regional Business Consultant will assist you with the many details
of your Grand Opening. We also make available eye-catching signage,
posters, direct mail pieces and ad slicks.
Ongoing Marketing Support
Merle Norman knows that dependable marketing and management support is
key to our success.
- New products and a dazzling array of seasonal colors
each year
- Professionally produced advertising and merchandising
materials
- Advertising plan assistance. We reimburse 60% of
approved media costs to Studios.
We welcome you to learn
more about the proud tradition of Merle Norman and the successful partnerships
we’ve
forged with our studio owners for more than half a century.
" As
third-generation Studio Owners, my sister and I proudly followed in
the steps of our mother and our grandmother,
who opened the family's
first Studio in the late '50s"
—Elaine Finley, Greenville, SC, Studio Owner
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